Popular Travel Keywords WordStream

Viewed through the lens of the travel marketer, whose consumers rarely book with the first brand they search for (14% of air consumers, 10% of hotel consumers), this is particularly useful data—remarketing is an effective way to combat the disloyalty that plagues the industry.


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How a Travel Consultancy Goes the Distance with WordStream

The UK-based travel and tourism company, which specializes in creating fully customized holidays to destinations all over the world, was growing too quickly for the in-house marketing team (of one!) to keep up with both customer demands and manage a successful paid search account.. Travel Nation used WordStream Advisor for a year, saw promising improvements, but ultimately …


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Newly Updated PPC Benchmarks for 21 Industries [June 2020]

Travel was one of the first industries impacted by COVID-19 and remains the cited example of an industry that is still impacted. On the SERP, performance KPIs don’t seem too bad, but that’s largely due to very conservative campaign targets and budgets. It’ll be interesting to watch how marketers react as restrictions are lifted and the


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How COVID-19 Is Affecting Small Businesses & Marketers

The U.S. currently has banned travel to high-risk countries, and other nations have instituted similar bans on non-essential travel. Still, interest in “cheap flights right now” has grown by 90% over the last 30 days, and “cheap flights due to coronavirus” has increased by 2,450%.


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100+ Creative Hashtags for Every Day of the Week WordStream

# TravelTuesday: For travel or tourist industries. # TopicTuesday: Share your thoughts on a popular topic in your industry. Pair this with industry-related hashtags. #TuesdayTrivia: Test your followers’ knowledge about your business or industry, or promote a …


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How to Create a Killer Coming Soon Landing Page (With

Arche Travel . Image source. Notice how the eyes go to the Subscribe CTA button in the middle of the screen? It’s great placement, because it keeps the user focused on both the intent (subscribe to our mailing list) and the message (take a vacation).


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Conversion Rate Benchmarks: Find Out How YOUR Conversion

Travel & Tourism: $27.04: $115.42 Vehicles: $26.17: $119.55: Conversion rate benchmarks for Facebook Ads. The average conversion rate across Facebook Ads is 9.21%. If you’re responsible for marketing a gym, a personal training service, or some other fitness-related business, failing to take advantage of Facebook Ads is a huge mistake. As you


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16 Ridiculously Easy Ways to Find & Keep a Remote Job

Whether it’s to feed your travel addiction, assuaging relocation fears, or the office is simply in an undesirable location, working remotely can be a great solution. In this post, I’ll outline a few ways to find a remote job and how to optimize for productivity once you land it.


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10 Smart Hotel Marketing Strategies to Increase Bookings

Travel companies have high CTR’s and low costs on mobile in particular. But don’t rely on organic optimization alone! The SERP (search engine results page) for hotel-related searches is heavily monetized, meaning people will see ads first. In the example screenshot below, the whole screen is taken up by ads.


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Vacations Travel Keywords

Vacations Travel Keywords Search Popular Keywords in Your Industry. These are the most popular suggestions for Vacations Travel Keywords generated by WordStream's Free Keyword Tool.To get have all of these keywords sent to you, simply enter your Email address and click "Email Keywords" below.


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Pain Points: How to Find and Solve Your Customers’ Problems

Unlike a bum hip aggravated by the weather, however, the kind of pain points marketers typically encounter can be a little more complicated. Today we’ll be diving into the world of customer pain points – specifically, what pain points are and how you can position your company as a potential solution.We’ll be taking a look at several real-world examples to see how marketers overcome some


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Average Click-Through Rate Average CTR Calculator

Average CTR (or average click-through rate) is the ratio of ad clicks to impressions in your AdWords campaigns.While basic CTR measures the rate of clicks on each ad, average CTR calculates the amount of clicks vs. impressions across your campaign, or for each individual keyword.. Simple enough? Once you know your average click through rate, you can use our click through rate calculator to


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The 4 Emotions that Make the Best Emotional Ads [DATA

Emotional ads significantly out-perform bland, boring ads, but which emotions pack the biggest punch? Do happy, positive ads work better than ads that feed on negative emotions? Find out the top four click-driving emotions for ads in this data-backed post!


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21 Tips for Writing Great Ad Headlines WordStream

Great ad copy starts with a great headline. The best PPC ad headlines are specific, address problems, and speak to emotion. Learn 21 fast, actionable tips for writing super-effective, super-clickable ad headlines for your PPC campaigns.


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6 Post-Pandemic Marketing Strategies With Long-Term

With the lockdowns and travel restrictions of the pandemic, it's no surprise that everything is shifting online. Scott Jones, the CEO of 123InternetGroup told Forbes that they have seen a spike in companies who want to create or update websites, create new social media campaigns focused on home-based workers, and focus more on ecommerce trends


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Popular Keywords WordStream

Popular keywords and high-volume key phrases seem pretty straightforward, from a search perspective. You target the terms in organic search optimization and through your pay-per-click campaigns, and acquire as much of that Web traffic as possible. Then move on to the much more complex task of managing the long tail of search, right? Well, maximizing the potential of high-traffic keywords is


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Business Travel Keywords

Regardless of your feelings on the industry, business travel is a huge marketplace. In 2015, it contributed over $280 billion to U.S. gross domestic product—29% of the American travel industry overall. Business travel is steadily growing by a few percentage points every year, and by 2020 the annual number of trips will be approaching 500 million.


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11 Unbelievably Specific Facebook Audiences You Can Target

Under travel alone, you can get specific as targeting types of travelers, such as those going on “casino vacations” or who are “frequent flyers.” You can target people who are planning a trip to a specific location or who have recently returned from a trip, or have used a travel app recently. The level of granularity is mind-blowing:


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37 Free and Creative July Marketing Ideas (With Examples

July: It's the seventh month of the year (fifth in the Roman calendar), rhymes with reply, should rhyme with truly, has a whopping 31 days—all great marketing opps for your business!Just joshin. That'd be sad. But July is filled with many opportunities for creative marketing—it's National Anti-Boredom Month, Independent Retailer Month, home to World Emoji Day, Pandemonium Day, and plenty more.


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SEO Keywords: How to Find Keywords for Your Website

Benefits of using WordStream’s keyword tools, including the Free Keyword Tool, for better SEO include:. More SEO Keywords – Get FREE access to thousands of keywords plus keyword search volume data, mailed right to your inbox.; Targeted SEO Keywords - Filter your keyword results by industry or country so you can focus on the keywords that will really work for your account.


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7 of the Best Value Proposition Examples We’ve Ever Seen

It’s not for everyone – but then again, no product, service, or app is – but it is unique, and its value proposition makes this clear. 6. LessAccounting – Bookkeeping, Without the Hassle. For most people (read: people who aren’t CPAs or accounting professionals), bookkeeping is a pain in the ass.


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11 Kick-Ass Call to Action Examples (And Why They Work

Overall, a great example of a kick-ass call to action. 6. Square – ‘Get Free Card Reader’. Offering something your prospects really want is a great way to increase conversions. If you can manage this, your CTA doesn’t have to be particularly innovative or exciting, as …


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Website Keywords: Find the Best Keywords for Your Website

You can use WordStream's keyword tools to: Group keywords: Segmenting your keywords into small, semantically related groups is the single most effective step you can take toward better grades on your SEO report card and higher PPC ROI! Set negative keywords: Remove the junk keywords that aren't profitable for your website from your keyword


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5 Easy Ways to Write an Irresistible Introduction WordStream

This technique allows you to introduce one or more characters – in our example, Mad Jack Churchill – before moving on to the dramatic rise that every good story has. This grabs the reader’s attention immediately, and if done well, can serve as an almost irresistible hook for the rest of the piece.


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Popular Hotel Keywords WordStream

Hotel Keywords Search Popular Keywords in Your Industry. These are the most popular suggestions for Hotel Keywords generated by WordStream's Free Keyword Tool.To get have all of these keywords sent to you, simply enter your Email address and click "Email Keywords" below.


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64 Creative Marketing Ideas to Boost Your Business

Rumors travel fast. Aggregate awesomeness from other sources - Another easy way to create killer content is to curate quality content from elsewhere. No, it’s not stealing at least, not if done properly. It’s completely kosher to borrow content from other sources if …


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The History of Search Engines

The Internet Archive - This search engine lets users travel back in time to see how web pages looked in years gone by. A very fun search engine to play around with. WordStream is a provider of PPC management software and SEO tools for continuously optimizing …


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How to Promote a Book: 8 Lessons from Bestsellers WordStream

And you can do that by thinking like a smart marketer. The time to think about promoting your book is before it comes out. Here’s how to do it, with book promotion lessons learned from bestselling authors who’ve taken matters into their own hands. 1. The Old Guards are Gone.


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Popular Social Media Keywords WordStream

Social Media Keywords Search Popular Keywords in Your Industry. These are the most popular suggestions for Social Media Keywords generated by WordStream's Free Keyword Tool.To get have all of these keywords sent to you, simply enter your Email address and click "Email Keywords" below.


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Updated Google Ads Benchmarks for Your Industry During

Increasing travel advisories and restrictions have many searchers looking to cancel their itineraries. Advertisers would be wise to exclude customers who have upcoming travel plans from their paid marketing campaigns to avoid paying for them to arrive back to their site just to …


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Popular Fashion Keywords WordStream

Fashion Keywords Search Popular Keywords in Your Industry. These are the most popular suggestions for Fashion Keywords generated by WordStream's Free Keyword Tool.To get have all of these keywords sent to you, simply enter your Email address and click "Email Keywords" below.


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Google: The King of Disruptive Technology

The Web changed the travel industry, in fact, knocked it on its backside -- driving the costs for travelers down and almost entirely removing the "travel agency" from the model. Currently another biz model is facing a pretty rough row to hoe. Newspapers are facing a "perfect storm" with advertisers moving to the Internet, in particular search


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How to Write an Awesome Blog Post in 5 Steps WordStream

Pro tip: you don't actually need a passport to write a travel marketing post. This doesn’t mean that all bloggers are insincere fakers. On the contrary, many bloggers’ natural curiosity is what makes them great at what they do. If you blog for a living, you have to be comfortable jumping from one topic to the next, even if you don’t know


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Keyword Phrases: Finding the Best Keyword Phrases for Your

The Keyword Research Suite includes tools for: Finding hundreds or thousands of keyword phrases relevant to your business. Finding targeted clusters of related keywords to use in search marketing campaigns. Organizing a list of keywords into small groups by relevance. Finding negative keywords to reduce wasteful PPC spending.


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5 Luxury Marketing Strategies that Drive High-End Sales

Luxury Marketing Strategy #2: Make Bing a Priority. For the majority of search marketers, Google advertising is the be-all-end-all. Bing and other networks (Yahoo Gemini among them) tend to exist in their arsenal complementarity, if at all. Generally speaking, this is a bad idea.


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Transportation Keywords

Transportation Keywords Search Popular Keywords in Your Industry. These are the most popular suggestions for Transportation Keywords generated by WordStream's Free Keyword Tool.To get have all of these keywords sent to you, simply enter your Email address and click "Email Keywords" below.


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11 Strategies for A+ Higher Education Marketing WordStream

Higher education student enrollment is on the decline, so it's more important than ever to have a top-notch higher education marketing plan. Here, we're sharing 11 strategies that work, including targeted social campaigns, events, alumni partnerships, and more!


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How to Use Facebook Ads to Recruit Top Talent

Think Facebook. Create ads that target certain skills, interests, and demographics of your ideal candidate. Facebook ads + $200 and great targeting = awesome hires! It was actually much cheaper in this case to have found our talented hire through Facebook rather than …


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The 18 Best Marketing Strategies for 2021 (From the

18 of the best ways to market your business in 2021. The following list provides insights into many strategies you've already heard of, including SEO, customer retention, ecommerce, and video and influencer marketing. It also includes new strategies related to cookieless advertising and privacy changes, as well as new approaches to help you


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How COVID-19 Has Impacted Google Ads Results [Data]

Travel and tourism. With businesses, governments, and consumers avoiding unnecessary travel at all costs, it shouldn’t surprise anyone that fewer people are looking to book travel today. As a result, many travel advertisers are struggling to convert new searchers on their site.


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10 Smart & Easy Facebook Marketing Ideas WordStream

Inserting some playfulness into your posts will grab busy, distractible people’s attention, and this is the perfect formula to do just that: Baby + headset and suit + adult-like caption, always makes for a good laugh. 6. Target the Leads You Already Have on Facebook.


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14 Fun & Festive Holiday Marketing Ideas to Try This Year

Include words and phrases like “holiday” and “tis the season.”. Ad extensions are your friends – Eat-up more real estate on the SERP during this competitive time. Highlight special offers and seasonal deals. Instill a sense of urgency with copy like “40% off if you order before Nov 15!” or “Take Advantage Before It’s Too Late!”.


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