Semrush Sensor – Google's rank and algorithm tracking tool

2.8 Travel. Go to Position Tracking All categories Tuesday, June 15 4.3 / 10 Normal range Another ordinary day. Although some sites experience insignificant rankings changes, this is most likely because these sites or their backlink profiles are being updated. There is nothing to worry about.

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What Are a Href Links

Hyperlinks allow users to “travel” from page to page. You'll know these links are active when your mouse cursor changes from an arrow to a hand when hovering over the link. You can attach HTML links to various page elements, including text, images, and more. In this guide, we'll explore how hyperlinks (known as “HTML links” or “a href

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tripadvisor.com Analytics: Traffic Stats, Keywords

World's largest travel platform. Browse hundreds of millions of traveler reviews and opinions. Compare low prices on hotels, flights, and cruises. Book popular tours and attractions as well as reserve tables at great restaurants.

semrush.com/website/tripadvisor.com/

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Top 100: The Most Visited Websites in the US [2021 Top

With Google as the absolute traffic leader (as usual), even the biggest search engine saw an almost 5% decline in visitors. Regarding the top 10 most visited US sites, Instagram took the 8th spot, kicking eBay out of the list and pushing it down to 11th position. The biggest April ‘loser’ was Intuit, with its 12.6% decrease in online footfall.

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27 of the Biggest SEO Mistakes Damaging Websites in 2021

We ran 250,000 websites from a range of niches, including health, travel, sports and science, through the SEMrush Site Audit tool to find the most prevalent SEO mistakes holding them back. In total, we analyzed:

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Online Marketplace Business Models That Will Reign

With travel entering the online marketplace model, the scene changed once and for all, making online travel booking, accommodation planning even tour planning easily affordable, convenient and leisurely for travelers. In fact, it is now possible to plan for travel, starting from doorstep to doorstep, with the help of online travel booking services.

semrush.com/blog/online-marketplace-business-models-that-will-rule-the-e-commerce-world-in-2017/

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Traffic Analytics: Check Any Website’s Traffic in One

Traffic Analytics. Get a full view of any company’s online performance with website traffic analysis. Check traffic metrics of any domain. Compare several websites’ traffic data side by side. Analyze up to 200 sites at once from your custom list. Register to view 10 Traffic Overview reports per day. Register (Free)

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12 Lead Magnet Ideas for Your Website

Now, let's get into the good stuff – here are 12 lead magnet examples and ideas that could transform the way you engage new customers: 1. Сontent “Bait”. Content bait is any piece of content that provides clear and immediate value to your audience. For example:

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The Ultimate Guide To Content Writing for Hotels

According to a 2019 survey by hotel marketing agency Fuel Travel, a hotel’s website is the third-most influential factor in a customer’s research – more so than travel review sites like TripAdvisor. As a result, your site’s copy needs to be accurate and engaging, and convey an emotional connection to your prospective hotel guests.

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State of the Dutch Travel Industry in Digital Marketing

SEMrush harnesses the power of data and analytics to assess how travel companies are generating traffic online, what factors are creating opportunities or impacting their organic growth on digital platforms, where the current digital advertising trends are leading, and, finally, how the travel websites catering to the Dutch audience are performing in terms of SEO and user experience metrics.

semrush.com/ebooks/dutchtravelindustry/

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The Top 10 Traveling Trends in 2017

With travel season in full swing, Semrush decided to collect and analyze search engine query and web traffic data to figure out what destinations travelers are looking for and which websites are attracting the greatest number of users. Check out what we …

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20 Great Examples of Small Business Content Marketing Done

Their incredibly useful Neighborhood Guides serve as local travel guides for top cities around the world. 15. Dumb Ways to Die. If you haven’t played the fun game, Dumb Ways to Die, you’re missing out. When you first start playing, you get a bit addicted to the silly challenges to avoid death.

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35 Content Marketing Tips From Top Industry Experts: 2021

A big chunk of these sites were lifestyle bloggers (recipe publishers and travel bloggers). Our SEO team at TopHatRank conducted a correlative study of 22 affected websites. In our study, sites that lost 30%+ of organic search traffic during the November 2019 update failed to meet the criteria mentioned above.

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What Are Topic Clusters and How Do They Work

Creating topic clusters is a good way to organize your content strategy. The pillar-topic cluster model enables organizations to streamline their content creation and produce better content in less time. The goal of clustering your content goes beyond traditional SEO strategies to help you create quality information.

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What Is Affiliate Marketing: How to Start in 4 Easy Steps

Let's say you operate a successful travel blog and want to heavily promote car hire offerings as an affiliate and know that Avis is one of the top car hire companies. Let's find their scheme. A quick search returns its affiliate program page on their site. This clicks through to here when you enroll. We can see that they're using the Partnerize

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How To Create a Reader Persona for Your Blog: Research tips

Here is an example for a travel app, like Trail Wallet, which is an expense tracker. Yvonne Kind, age 22. Yvonne is a recent graduate in PR and communications. She comes from a small town in Poland, from a family with a moderate income, and she didn’t get the chance to travel much when she was a child. She went abroad for the first time right

semrush.com/blog/how-to-research-and-create-a-content-persona-for-your-blog-the-complete-guide/

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Google Web Stories [2021 Study]

The major keyword topic that generated visual stories was related to the travel niche. Keywords in the recipe, fashion, and gaming niches also generated visual stories, but the majority were related to travel. Keyword term volumes that generate stories The average monthly search keyword volume that generates visual stories is 34,238.

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International Conference Travel Tips From the Semrush

Work with a travel agent. I absolutely LOVE Google docing and exceling every little part of my life, but I am human and have these weird human moments occasionally. Some people call them “mistakes.” Since I started working with a travel agent, a whole lot less of these “mistakes” have happened while traveling.

semrush.com/blog/international-conference-travel-tips-semrush-speaking-team/

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Meta Keywords: Should You Use Them

Meta Keywords Take-Aways. Google – It does not appear that Google uses meta keywords elements, and Bing has told us that they may use the Meta Keywords Element to identify whether a page might be attempting to spam. Yandex – Yandex Support pages tell us that it is still using the meta keywords element.

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Link Building for SEO: How To Do It Right in 2021

Link building remains an essential part of any successful SEO strategy, but it‘s one of the tactics that marketers often struggle with the most. Our guide to link building strategies will answer all your questions and share tactics to help you identify new ways to build links to drive organic growth, including a number of really quick-win approaches.

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Attract More Customers with Knowledge of Any Website’s

With Traffic Journey, the SaaS provider can study the user’s path through the travel aggregator and reveal that many of them use it uniquely for search and then move on to the individual hotel’s website. The booking is made there directly, which means the aggregator didn’t contribute a lot to the ultimate goal (booking).

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Drones & Social Media Marketing: Why This Content Is

Imagine you’re the owner of a travel agency. Your sole mission is to sell more vacation packages to various destinations around the world. You can continue with your snapshots of hotel rooms and street-level photos of nearby restaurants, shops and nightlife, or you can use aerial drone photography to take pictures or even record videos that

semrush.com/blog/drones-and-social-media-marketing-why-this-content-is-taking-flight/

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The Ultimate Hreflang Guide for Dummies

For example, users who travel a lot or field specialists who are used to reading in foreign languages or same-language countries. On the contrary, targeting users in a particular country is usually more precise and efficient than targeting users by their language. So — Let the fun begin! Step 1: List the URLs of Your Multilingual Website

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SEO basics: What is Anchor Text and how it Affects your

LifeStraw travel accessories. Long-Tail Anchors. Long-tail anchors are similar to partial anchors, but they contain more words. These give you a chance to include your keyword along with some related, descriptive, generic, or branded keywords. Sometimes, long-tail anchors can include an entire subheading or headline for a link.

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How To Define Your Brand’s Tone of Voice: Infographics and

Step 4: Define Your Brand’s Tone of Voice. We have finally gotten to the step where you combine all the information you’ve collected through research — your audience portrait and brand values — and use it to define your brand’s tone of voice. A tone of …

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15 Easy-To-Use Tools for the Day-to-Day Content Marketer

8. IFTTT. “If This, Then That” is a great little automation tool that will let you effortlessly schedule events, organize email, set reminders and sync files while tracking the hours you spend working on your content. It works based on recipes, created by users for users all for free.

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10 Surprisingly Successful USPs for Marketing Companies

Marketing is a huge industry (and a great career), but it can be challenging for a smaller agency to attract clients. In practice, marketing does not lend itself well to discount pricing, and traditional advertising tactics used to market a marketing agency can be downright confusing. So how can your business stand out? For many successful marketing ventures, the answer is a unique selling

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How Not to Write a Meta Description

Like in this case, where I was searching for travel gifts, I found this description that didn’t make any sense. I was curious about an original meta description, so I looked for it: I liked the creativity of the copy, but unfortunately, the missing keywords made it so that I didn’t see this description, but instead, I saw the irrelevant one.

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Top Trending Google Searches 2021

Top Google Searches. As a note, we removed all Not Safe for Work (NSFW) search terms which made up about 20% of the top 100 list. This list of top trending searches is being regularly updated every quarter, for the most up-to-date information.

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Ad Spend During Coronavirus: Paid Traffic Trends

For travel and events, the ad spend decline is inevitable as it is unclear when restrictions posed on them will go away. Many other services that are likely to open up in the first waves of deregulation can start preparing for the flow of customers in advance while the ad costs are down.

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How to Do Keyword and Backlink Analysis With Semrush Tools

For example, if you are a travel blog, Wikipedia won’t be your competitor because, in addition to all of the possible places and travel tips you have written about, it also ranks for billions of other keywords. On the contrary, another travel blog of similar size will be competing with you.

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Analyzing Google’s December 2020 Core Update

On desktop search, the Travel and Finance categories were also seeing high volatility rates in the first days of this roll-out; on mobile, Jobs & Education and Pets & Animals sector sites. The most affected sites by domain size. It seems that larger domains are so far seriously affected.

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How to Use Semrush Sensor to Get SERP Volatility Insights

How to Monitor Google Algorithm Updates and Other SERP Changes. SEMrush Sensor shows the ranking fluctuations on desktop or mobile for any of 25 categories (industries) in 9 countries over the last 30 days. The values, calculated using a proprietary formula, are scaled 0-10, where 0-2 indicates low, 2-5 = average, 5-8 = high, and 8-10 = very

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The Ultimate Guide to Google My Business for 2021

Having owned and operated a restaurant and hotel in the UK’s Lake District, Tim has naturally gravitated towards SEO within the travel market, both nationally and globally. Now Tim is a Google Top Contributor and a moderator in the SEO Questions community on Google+.

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The Definitive Guide: Using Guest Blogging as a Link

Dispelling the Guest Blogging Myth. Let’s travel back in time to January 20, 2014, when Matt Cutts published his now famous post on guest blogging: The decay and fall of guest blogging for SEO. Here’s the quote that everyone likes to reference:

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How to Get Backlinks: 12 Strategies for 2021

Travel and tourism boards; Universities; Local governments; And you can often find these opportunities by analyzing your competitor's link profile and taking a look at who links to them but not you. By using the SEMrush Backlink Analytics Tool, you are easily able to identify resources that link to your competitors' site. This way, you can work

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Agency Partners platform

Codehouse designs and builds digital experiences that make brands more successful. A full service digital experience agency, from strategy, design, and delivery, to ongoing optimisation and support, we create amazing customer experiences that deliver measurable marketing and business results. Digital. Design. Experience.

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How to Address Attention Spans with SEO in 2020

How a google SERP for 'travel' search query looks in 2020, with over 5 bln results. These rich results may appear in various combinations on one page. Some results will distract the user, while others will give them exactly what they want. The user will have to spend some time looking for the right information navigating through distractions.

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How To Create an Effective Content Strategy for Ecommerce

The following step-by-step guide will help you create an effective content marketing strategy for ecommerce: Step 1: Identify Your Target Buyer Persona. Step 2: Learn How Your Audience Consumes Content. Step 3: Research and Create Your Content. Step 4: Publish Content Based on Where It Makes Sense in the Buyer’s Journey. Step 5: Measure Results.

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How To Develop an Influencer Marketing Plan in 5 Steps

For example, Marriott many other travel brands are integrating top YouTubers into their marketing campaigns. Marriott’s “#itpaystobookdirect ” campaign was one of many such influencer marketing campaigns that proved successful in educating travelers on the benefits of booking directly on Marriott.com versus third party sites.

semrush.com/blog/how-to-develop-an-influencer-marketing-plan-in-5-steps/

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70 Powerful Customer Retention Statistics You Need To Know

A travel and lifestyle mobile app’s retention rates are very similar to eCommerce apps, with 36% in 30 days and 18% in 90 days. Technology apps have a 33% customer retention rate in 30 days and 19% in 90 days. The category with the poorest retention rate is gaming apps, with a 27% retention rate in 30 days and only 10% in 90 days.

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SEO Surgery India 2.6

Join us for the next episode of SEO Surgery India with Nitin Manchanda and learn cutting-edge SEO techniques from 3 international experts: James Brockbank, Managing Director of Digitaloft, an award-winning digital marketing agency based in England, with clients in ecommerce, travel and leisure/entertainment. Arnout Hellemans, a Dutch digital marketer who is

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